Best Practices for Advertising your San Diego Rental Property

Advertising Your Rental Property

At Mercer Properties, we’ve been leasing and managing homes in the San Diego area for more than 30 years. This experience has taught us a lot about how to effectively advertise a rental property. You might have the best rental property on the market, but if no one knows about it, that great property will remain unoccupied, and you won’t earn any money on it.

Advertising and marketing strategies need to target high quality tenants. Today, we’re sharing some of the best practices in the advertising of your San Diego rental home.

Make Sure your Property is Rent-Ready

Before you begin marketing your property, you have to ensure it’s ready to be seen by prospective tenants. The most important thing you can do is clean it thoroughly and professionally. Good tenants are never going to be willing to move into someone else’s dirt and dust. Hire cleaners to take care of every detail, from dusting ceiling fans to scrubbing baseboards.

The home also has to be functional. Before you place an ad, make sure everything in the home works. Tenants will begin to request showings as soon as your listing shows up online. The home has to be ready to be viewed before you begin marketing. Everything should be fixed, presentable, and clean.

High Quality Pictures are Important

Most of the tenants who look at your advertising will focus on the pictures. Once they glance at your headline and your text so that they understand how much the home costs, where it’s located, and how big it is, they will spend most of their time scrolling through your photos.

Make sure those photos are high quality.

Take pictures of all the things tenants will be looking for, including the kitchen, the master bedroom, the bathrooms, and any living areas or outdoor spaces. Have a photo of the front of the property. Sometimes, a video can be helpful so tenants feel like they are taking a tour. Make sure you have good lighting and great angles.

Price Your Home Correctly

Next, you’ll have to make sure your home is priced correctly. If you do a lot of advertising but you don’t get a large response, it could be due to the fact that your home price is putting people off. Examine the market and gather some data so you know what homes similar to yours are renting for. Proper pricing is an important part of rental property advertising.

Advertise Your Listing Online

Most good tenants will be looking for homes online. Yard signs might help, but online advertising is the best way to reach a large pool of tenants. Use all the popular rental sites such as Hotpads, Zillow,, PadMapper, and Zumper. These are the places where your prospective tenants are looking. Social media posts can also help, especially if people in your network are looking for a new home or know someone who is looking for a new home.

Make Sure You Follow Up

When people begin to call or send messages asking for more information, make sure you’re responsive. Answer their questions and quickly schedule showings. This is how you know your advertising is working. But, you’re only going to rent your house out quickly if you answer the phone and respond to inquiries. Tenants have a lot of options. Don’t give them a reason to look elsewhere.

These are some of the most important things to consider when you’re advertising your rental home. If you have any questions about these tips or anything pertaining to San Diego property management, please contact us at Mercer Properties.